Research + Research Brief

Prioritize: Retaining walls

New Wave Earthworks & Landscaping provides civil construction and landscaping services throughout British Columbia's Lower Mainland. They specialize in excavation, site preparation, retaining walls, and landscape construction for residential, commercial, and civil projects.

The website presents New Wave as a full-service civil construction and landscaping company serving the Lower Mainland.

Civil construction, Landscaping, Excavation, Site preparation, Retaining walls, Landscape construction

Civil construction, Landscape and hardscape, Site preparation, excavation and grading, Retaining walls, Drainage and erosion control

Client profile service area: Lower Mainland, British Columbia, Canada.

Website copy repeatedly references the Lower Mainland, Metro Vancouver and Fraser Valley, with location-specific content for cities such as Vancouver, Surrey, Burnaby, Langley and New Westminster.

Supplied project categories: Residential projects, Commercial projects, Civil projects.

Hypothesis: useful paid-ad segments may include homeowners planning major landscape or site work, strata/property managers, developers, general contractors, and organizations with civil or environmental site requirements.

Hypothesis: prospects may be trying to avoid drainage failures, unstable ground, erosion, costly site-preparation mistakes, project delays, fragmented contractors, or outdoor spaces that are unsafe or unusable.

Hypothesis: buyers may value reduced project risk, reliable execution, one team across related scopes, long-term durability, regulatory awareness, and environmentally responsible solutions.

The website emphasizes full-service delivery, customized solutions, modern equipment, sustainability, collaboration, and reliable outcomes.

No final client-approved USP language has been supplied; website themes should not be promoted as approved claims yet.

No active or approved advertising offer is documented.

Hypothesis for client review: a low-friction estimate or project consultation could be tested as the primary lead action because the website already invites visitors to request an estimate.

Visible credibility signals include detailed educational content, named service capabilities, direct contact details, project imagery, environmental-consultant collaboration, and experience-focused language.

Licences, certifications, insurance, warranties, quantified project results, testimonial permissions, and approved experience claims require confirmation before use in ads.

Hypothesis: strong themes to test are ‘start on solid ground,’ ‘one team from site preparation to finish,’ ‘durable solutions for Lower Mainland conditions,’ and ‘civil capability with environmental care.’

Hypothesis: likely objections include cost uncertainty, disruption, schedule risk, unclear scope ownership, permit or environmental complexity, and concern about contractor reliability.

Hypothesis: useful creative could show before/after transformations, machinery and crews at work, drainage or grading problems being solved, staged project progress, and expert walkthroughs of site risks.

Creative concepts require asset-rights verification and client confirmation of restricted subjects before production.

Important incomplete inputs: approved offers, approved unique selling propositions, brand positioning, confirmed competitors, creative restrictions, advertising goals, primary conversion actions, priority services, seasonality, brand voice, approval process.

This V1 reviewed only the Client Profile and New Wave website. It does not include competitors, reviews, Meta Ads Library, historical campaign data, or third-party intelligence.

Potential contradictions between Client Profile, Campaign Brief, and website evidence require human review. Campaign Brief instructions take precedence for this planning cycle and must not silently overwrite permanent client truth.