NW
Current clientNew Wave Earthworks
FRM Client Hub record

Step 1 · Client foundation

Client Hub

Review everything FRM knows about this client before research begins. Missing facts stay visibly marked and are never guessed downstream.

51%Profile complete

19 of 37 fields complete. Missing information is blocked from downstream use until supplied.

18 incomplete

Fields marked incomplete contain no assumed client facts.

Company information

Core facts used to identify the client and understand its market.

9 fields

Company name

New Wave Earthworks

Business overview

New Wave Earthworks & Landscaping provides civil construction and landscaping services throughout British Columbia's Lower Mainland. They specialize in excavation, site preparation, retaining walls, and landscape construction for residential, commercial, and civil projects.

Email address

info@newwaveearthworks.com

Office phone

236-979-6425

Client location

Lower Mainland, British Columbia, Canada

Industry

Eco-construction and Landscaping Services

Services

  • Civil construction
  • Landscaping
  • Excavation
  • Site preparation
  • Retaining walls
  • Landscape construction

Service areas

  • Lower Mainland, British Columbia, Canada

Market and positioning

Inputs that shape research, audience analysis, and advertising angles.

5 fields

Target customers

Missing
  • Residential projects
  • Commercial projects
  • Civil projects

Project categories were supplied, but detailed buyer personas and decision-maker profiles are still missing.

Offers

Missing
Not supplied

No active or approved offers have been supplied.

Unique selling propositions

Missing
Not supplied

No approved selling propositions have been supplied.

Brand positioning

Missing
Not supplied

Information has not been supplied.

Competitors

Missing
Not supplied

No confirmed competitor list has been supplied.

Brand and creative controls

Approved sources and guardrails for safe creative production.

8 fields

Creative preferences

Missing
  • Use the supplied brand font and brand colors when appropriate.

Brand tokens were supplied, but broader creative style preferences were not.

Creative restrictions / things not to show

Missing
Not supplied

No restrictions or prohibited visual subjects have been supplied.

Brand fonts

  • Brice Regular Expanded

Brand colors

  • Green#9FC612
  • Brown#331D20

Brand voice

Missing
Not supplied

No approved brand voice guidance has been supplied.

Required claims and disclaimers

Missing
Not supplied

No mandatory claims or disclaimers have been supplied.

Prohibited claims

Missing
Not supplied

No prohibited advertising claims have been supplied.

Channels and references

Verified places downstream modules may use for client context.

3 fields

Notes

Missing
Not supplied

Information has not been supplied.

Research and strategy inputs

Additional information required before Research Lab and Strategy Room can produce approved outputs.

12 fields

Advertising goals

Missing
Not supplied

Required by Research Lab and Strategy Room.

FRM engagement services

  • Google Ads Management & Optimization
  • Meta Ads Leads Campaign

FRM service package

Standard — Static + Edited Video

Creative Production Tier

[object Object]

Available Creative Resources

Missing
Not supplied

Confirm owner participation, available project footage, testimonial permissions, spokesperson availability, and AI-generation permission before video production.

Channel budgets

  • Meta Ads2000 · CAD · monthly
  • Google Ads2000 · CAD · monthly

Marketing platforms

  • Meta Ads
  • Google Ads
  • Google Analytics 4
  • Google Search Console
  • Google Tag Manager

Primary conversion actions

Missing
Not supplied

Required to define campaign outcomes and measurement.

Priority services

Missing
Not supplied

Required to determine what the advertising should prioritize.

Seasonality

Missing
Not supplied

No seasonal demand information has been supplied.

Approval process

Missing
Not supplied

No client approval owner or process has been supplied.

Tracking and measurement notes

Missing

GA4, Google Search Console, and Google Tag Manager are listed as marketing platforms.