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Official announcements and independent analysis that may affect active campaigns.
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10 received13 updates shownRefreshed Aug 31, 2026, 4:56 a.m.
Impact labels are automated triage—not confirmed campaign recommendations.
Reply to Keywords Meta Ads Feature
Meta is testing Reply to Keywords, a feature that automatically sends an Instagram DM when someone comments with a specific keyword. The post Reply to Keywords Meta Ads Feature appeared first on Jon Loomer Digital .
AI & automation
15 Discontinued Features From 15 Years of Facebook Ads
Here are 15 discontinued features from 15 years of Facebook ads… 1. Power Editor. 2. Facebook Exchange (or FBX). 3. Partner Categories for targeting based on buying habits from data mining partners. 4. Separate offsite conversion and targeting pixels. 5. Domain Sponsored Stories (or any Sponsored Stories). 6. Location targeting for living in OR recently... R
MeasurementDeliveryAI & automation
Meta Is Removing Placement Controls From Ad Sets
Meta is removing placement controls from ad sets, including exclusions by placement, platform, device, and operating system. The post Meta Is Removing Placement Controls From Ad Sets appeared first on Jon Loomer Digital .
Platform update
What is Predicted Lifetime Value (pLTV)?
Predicted Lifetime Value (or pLTV) value optimization helps you acquire high-value customers using your own long-term value predictions. Here is what I’ve learned from Meta’s developer documentation on the feature… How it Works Predicted Lifetime Value (pLTV) is built around a single conversion event that helps predict value. So maybe you can predict that th
MeasurementDelivery
Meta Ads AI Connectors Get More Security Controls
Meta adds more security controls for AI Connectors, giving advertisers better ways to limit access to ad accounts and sensitive actions. The post Meta Ads AI Connectors Get More Security Controls appeared first on Jon Loomer Digital .
AI & automation
What is Custom Attribution?
Some advertisers have a new option when selecting the attribution model. In addition to Standard and Incremental attribution, there’s an option for Custom. This could be worth considering, depending on your setup. What Is It? Here’s how Meta defines it: Optimize ad delivery based on data from a partner or in-house analytics tool you connected.... Read more »
Measurement
Meta Tests Sequenced Events and Preferred Lead Answers for Lead Quality
Meta is testing Sequenced Events and Preferred Lead Answers to help advertisers improve lead quality from instant forms. The post Meta Tests Sequenced Events and Preferred Lead Answers for Lead Quality appeared first on Jon Loomer Digital .
Platform update
Exclusion-Only Custom Audiences
Learn how to create and use exclusion-only custom audiences in Meta Ads, including limitations, targeting restrictions, and use cases. The post Exclusion-Only Custom Audiences appeared first on Jon Loomer Digital .
PolicyDelivery
Meta Can Now Rewrite the Text on Your Ad Images
Meta can now rewrite the text on your ad images while preserving the original design. Here’s how this Advantage+ Creative feature works. The post Meta Can Now Rewrite the Text on Your Ad Images appeared first on Jon Loomer Digital .
CreativeDelivery
How to Use Meta Ads for Lead Generation
Learn how to use Meta ads for lead generation, evaluate lead quality, compare form options, and determine what a lead is worth. The post How to Use Meta Ads for Lead Generation appeared first on Jon Loomer Digital .
Creative
ROAS Goal for Maximize Number of Conversions
This is an interesting change… The ROAS (Return On Ad Spend) Goal bid strategy is now available for the performance goal that “maximizes the number of conversions.” Let’s take a closer look… ROAS Goal History When running ads for purchases, most advertisers use the performance goal to “maximize the number of conversions.” When selected, Meta... Read more » T
MeasurementAI & automation
Meta Redesigns Audiences Around Labels
Meta redesigned the Audiences section to emphasize labels, making it easier to organize custom audiences and use audience value rules. The post Meta Redesigns Audiences Around Labels appeared first on Jon Loomer Digital .
Delivery
The Principles Behind My Meta Ads Strategy
This post highlights eight principles that guide my Meta ads strategy, from simplified campaign construction to acting on meaningful results. The post The Principles Behind My Meta Ads Strategy appeared first on Jon Loomer Digital .
AI & automation